STUDIO: CIRC.US
CLIENT/TITLE: BEN AND JERRY'S - MOO VISION
ROLL: 3D ARTIST
PLATFORM: AR
TOOLS: MAYA, PHOTOSHOP
DURATION: 3 MONTHS (2009-2010)
This advertising campaign for Ben and Jerry's was to my knowledge the FIRST MAJOR MARKER-LESS AR ADVERTISING CAMPAIGN in history. When you held your camera phone up to the Ben and Jerry's ice cream container's lid, a 3D model woud appear, specific to that flavor of ice cream! It was not a perfect experience do to some misunderstandings about how this new technology at the time would work, but it was also something very exciting for a lot of people, including me and the great people at CIRC.US.